Rating Rationale
February 25, 2022 | Mumbai
Go Fashion (India) Limited
Ratings upgraded to 'CRISIL A- / Stable / CRISIL A2+ '
 
Rating Action
Total Bank Loan Facilities RatedRs.65 Crore
Long Term RatingCRISIL A-/Stable (Upgraded from 'CRISIL BBB+ / Stable')
Short Term RatingCRISIL A2+ (Upgraded from 'CRISIL A2 ')
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has upgraded the ratings on the bank facilities of Go Fashion (India) Limited (GFIL; previously known as Go Fashion (India) Private Limited) to 'CRISIL A-/Stable/CRISIL A2+' from 'CRISIL BBB+/Stable/CRISIL A2'.

 

The rating upgrade reflects CRISIL Ratings belief that GFILs business performance will continue to remain strong over the medium term. Revenues are expected to steadily in fiscal 2022 and over the medium term after a decline in fiscal 2021; the decline was primarily due to lockdowns and restrictions to curb the spread of Covid-19. The company has reported revenues of around Rs.285 crore for the 9 month ended December 2021 against Rs.282 crore for entire fiscal 2021; while operating profitability for the same period has improved to around 30 percent from 18 percent. Growth would be aided by strong demand and 120 exclusive business outlets (EBOs) to be added across geographies

 

Robust business performance continues to support a strong financial risk profile. The net worth has been strengthened by proceeds from the Initial public offer (IPO) of the company; which concluded on 30th November 2021. The company raised Rs.125 crore from the IPO that shall be largely deployed for the addition of EBOs and to meet incremental working capital requirements. Healthy networth coupled with negligible debt levels and absence of debt funded capital expenditure shall continue to aid a healthy capital structure and robust debt protection metrics over the medium term.

 

The ratings continue to reflect GFIPL's strong market position in the women’s bottom wear segment and strong financial risk profile. These strengths are partially offset by exposure to intense competition and large working capital requirement.

Key Rating Drivers & Detailed Description

Strengths

Strong market position:

The company enjoys a strong market position and healthy brand recall in the women bottom wear segment across the country.  As on September 30, 2021, the company has presence across 459 EBOs and 1270 large format stores (LFSs). While the revenues declined to Rs.282 crore in fiscal 2021 from over Rs.400 crore in 2020 due to lockdowns imposed to curb the spread of Covid-19, the strong brand recall has aided the company to report revenues of around Rs.285 crore for the 9 month ended December 2021. The revenue is expected to improve steadily over the medium term with addition of EBOs and geographical expansion of its revenue profile.

 

Healthy financial risk profile: The healthy financial risk profile is indicated by gearing of 0.81 time as on March 31, 2021. The capital structure shall be strengthened by the infusion of funds of Rs.125 crore through the IPO. Interest coverage was comfortable at around 3 times for fiscal 2021.  The capital structure and debt protection metrics are expected to remain strong with absence of debt funded capital expenditure and steady accretion to reserves.

 

Weaknesses:

Exposure to intense competition: GFIL faces intense competition from unorganised and regional players in the women's ethnic bottom wear sector. Increasing market penetration of various ethnic players with presence in both top and bottom wear and presence of various private label brands in LFS leads to increased competitive pressure.

 

Large working capital requirement: Gross current assets (GCAs) were 263 days as on March 31, 2021, driven by sizeable inventory and receivables of 135 and 64 days, respectively. Nevertheless, the company has funded the working capital requirements majorly through internal accruals.  Owing to a large number of stock keeping units (SKUs) across its outlets, working capital requirements are expected to remain at similar levels over the medium term.

Liquidity: Strong

Cash accrual is expected to be in the range of Rs.90-100 crore over the medium term; however the company does not have any repayment obligations. The fund based bank limits have been utilised sparsely over the last 12 month ended December 2021. The liquidity is further supported by ample unencumbered cash and cash equivalents of more than Rs.100 crore and absence of debt funded capital expenditure over the medium term.

Outlook Stable

CRISIL Ratings believes GFIL will maintain its business performance over the medium term, supported by its operational efficiency and strong brand recall.

Rating Sensitivity factors

Upward factors:

  • Improvement in revenues by over 35 percent along with sustenance of operating profitability
  • Sustenance of the financial risk profile and ramp up of operations in newly opened outlets

 

Downward factors

  • Decline in cash accrual to less than Rs.65 crore
  • Any large debt funded capital expenditure or working capital stretch adversely impacting the financial risk profile.

About the Company

Incorporated in 2010, GFIL sells ethnic bottom wear products for women through its retail stores, distributors, and large fashion outlets under the Go Colors brand. Mr Gautam Saraogi and Mr Rahul Saraogi are the promoters. The company was listed on the national stock exchange on 30th November 2021.

Key Financial Indicators

As on / for the period ended March 31

 

2021

2020

Operating income

Rs crore

282

396

Reported profit after tax (PAT)

Rs crore

-3.5

5.26

PAT margin

%

-1.09

12.9

Adjusted debt/adjusted networth

Times

0.81

0.70

Interest coverage

Times

2.6

7.1

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs crore) Complexity level Rating assigned with outlook
NA Cash Credit NA NA NA 60 NA CRISIL A-/Stable
NA Letter of Credit NA NA NA 5 NA CRISIL A2+
Annexure - Rating History for last 3 Years
  Current 2022 (History) 2021  2020  2019  Start of 2019
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 60.0 CRISIL A-/Stable   --   -- 05-11-20 CRISIL BBB+/Stable 15-03-19 CRISIL BBB+/Stable CRISIL BBB-/Positive
      --   --   -- 14-01-20 CRISIL BBB+/Positive   -- --
      --   --   -- 03-01-20 CRISIL BBB+/Positive   -- --
Non-Fund Based Facilities ST 5.0 CRISIL A2+   --   -- 05-11-20 CRISIL A2   -- --
      --   --   -- 14-01-20 CRISIL A2   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 30 RBL Bank Limited CRISIL A-/Stable
Cash Credit 30 ICICI Bank Limited CRISIL A-/Stable
Letter of Credit 5 RBL Bank Limited CRISIL A2+

This Annexure has been updated on 25-Feb-2022 in line with the lender-wise facility details as on 06-Dec-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Understanding CRISILs Ratings and Rating Scales

Media Relations
Analytical Contacts
Customer Service Helpdesk

Pankaj Rawat
Media Relations
CRISIL Limited
B: +91 22 3342 3000
pankaj.rawat@crisil.com

 


Naireen Ahmed
Media Relations
CRISIL Limited
D: +91 22 3342 1818
B: +91 22 3342 3000
naireen.ahmed@crisil.com


Himank Sharma
Director
CRISIL Ratings Limited
D:+91 124 672 2152
Himank.Sharma@crisil.com


Jayashree Nandakumar
Associate Director
CRISIL Ratings Limited
D:+91 40 4032 8218
Jayashree.Nandakumar@crisil.com


Kirtana Sainath
Manager
CRISIL Ratings Limited
D:+91 44 6656 3614
Kirtana.Sainath@crisil.com
Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper/magazine/agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL Ratings. However, CRISIL Ratings alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites and portals.


About CRISIL Ratings Limited (A subsidiary of CRISIL Limited)

CRISIL Ratings pioneered the concept of credit rating in India in 1987. With a tradition of independence, analytical rigour and innovation, we set the standards in the credit rating business. We rate the entire range of debt instruments, such as bank loans, certificates of deposit, commercial paper, non-convertible/convertible/partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 33,000 large and mid-scale corporates and financial institutions. We have also instituted several innovations in India in the rating business, including ratings for municipal bonds, partially guaranteed instruments and infrastructure investment trusts (InvITs).
 
CRISIL Ratings Limited ('CRISIL Ratings') is a wholly-owned subsidiary of CRISIL Limited ('CRISIL'). CRISIL Ratings Limited is registered in India as a credit rating agency with the Securities and Exchange Board of India ("SEBI").
 
For more information, visit www.crisilratings.com 

 



About CRISIL Limited

CRISIL is a global analytical company providing ratings, research, and risk and policy advisory services. We are India's leading ratings agency. We are also the foremost provider of high-end research to the world's largest banks and leading corporations.

CRISIL is majority owned by S&P Global Inc, a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.


For more information, visit www.crisil.com

Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK


CRISIL PRIVACY NOTICE
 
CRISIL respects your privacy. We may use your contact information, such as your name, address and email id to fulfil your request and service your account and to provide you with additional information from CRISIL. For further information on CRISIL’s privacy policy please visit www.crisil.com.



DISCLAIMER

This disclaimer is part of and applies to each credit rating report and/or credit rating rationale (‘report’) that is provided by CRISIL Ratings Limited (‘CRISIL Ratings’). To avoid doubt, the term ‘report’ includes the information, ratings and other content forming part of the report. The report is intended for the jurisdiction of India only. This report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the report is to be construed as CRISIL Ratings providing or intending to provide any services in jurisdictions where CRISIL Ratings does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this report does not create a client relationship between CRISIL Ratings and the user.

We are not aware that any user intends to rely on the report or of the manner in which a user intends to use the report. In preparing our report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the report is not intended to and does not constitute an investment advice. The report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind to enter into any deal or transaction with the entity to which the report pertains. The report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Ratings are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold or sell any securities/instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL Ratings assumes no obligation to update its opinions following publication in any form or format although CRISIL Ratings may disseminate its opinions and analysis. The rating contained in the report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the report should rely on their own judgment and take their own professional advice before acting on the report in any way. CRISIL Ratings or its associates may have other commercial transactions with the entity to which the report pertains.

Neither CRISIL Ratings nor its affiliates, third-party providers, as well as their directors, officers, shareholders, employees or agents (collectively, ‘CRISIL Ratings Parties’) guarantee the accuracy, completeness or adequacy of the report, and no CRISIL Ratings Party shall have any liability for any errors, omissions or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the report. EACH CRISIL RATINGS PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Ratings Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. Public ratings and analysis by CRISIL Ratings, as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any), are made available on its website, www.crisilratings.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee – more details about ratings by CRISIL Ratings are available here: www.crisilratings.com.

CRISIL Ratings and its affiliates do not act as a fiduciary. While CRISIL Ratings has obtained information from sources it believes to be reliable, CRISIL Ratings does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and/or relies on in its reports. CRISIL Ratings has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL Ratings has in place a ratings code of conduct and policies for managing conflict of interest. For details please refer to:
https://www.crisil.com/en/home/our-businesses/ratings/regulatory-disclosures/highlighted-policies.html.

Rating criteria by CRISIL Ratings are generally available without charge to the public on the CRISIL Ratings public website, www.crisilratings.com. For latest rating information on any instrument of any company rated by CRISIL Ratings, you may contact the CRISIL Ratings desk at crisilratingdesk@crisil.com, or at (0091) 1800 267 1301.

This report should not be reproduced or redistributed to any other person or in any form without prior written consent from CRISIL Ratings.

All rights reserved @ CRISIL Ratings Limited. CRISIL Ratings is a wholly owned subsidiary of CRISIL Limited.

 

 

CRISIL Ratings uses the prefix ‘PP-MLD’ for the ratings of principal-protected market-linked debentures (PPMLD) with effect from November 1, 2011, to comply with the SEBI circular, "Guidelines for Issue and Listing of Structured Products/Market Linked Debentures". The revision in rating symbols for PPMLDs should not be construed as a change in the rating of the subject instrument. For details on CRISIL Ratings' use of 'PP-MLD' please refer to the notes to Rating scale for Debt Instruments and Structured Finance Instruments at the following link: https://www.crisil.com/en/home/our-businesses/ratings/credit-ratings-scale.html